Jill Dempsey and Shelby Schmalbeck bring over 25 years of shared experience rooted in youth sports, leadership, and community impact. Their partnership began as freshman roommates in college—Shelby arriving as an international basketball player with experience in England, and Jill as an All-American rugby athlete—both shaped early by the discipline, teamwork, and opportunity that sports create.
From competitive athletics and coaching to nonprofit leadership and international development, their work reflects a deep, lived commitment to the role of sports in building opportunity, resilience, and community—across the U.S. and globally.
Our Story
Jill Dempsey
Jill is an experienced Executive Director and nonprofit leader with a background in corporate leadership, investment, and nonprofit strategy. An Adjunct Professor at University of Maryland Global Campus and former Rugby All-American and national champion athlete, Jill has led humanitarian and community initiatives across the Middle East, Latin America, Europe, and underserved U.S. communities.
Co-FounderWith extensive experience in youth sports operations and facilities management, Shelby is a proven leader in developing athletes, coaches, and clubs through training systems, workshops, and tournaments. A former player and team leader for the England National Basketball Team, Shelby is passionate about helping athletes succeed both on and off the court. Shelby is also the co-founder of Appreciation Project.
Co-FounderShelby Schmalbeck
Together they lead Appreciation Project with a shared vision: to leverage youth sports as a platform for community development, access, and long-term impact—partnering with organizations, governments, and communities to create meaningful and scalable change.
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Jill Dempsey
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Shelby Schmalbeck
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